Partners in Paradigm Shift
The new Trimtab logo embodies their approach: rigorous yet open to disruption, always evolving, and focused on systemic leverage points. The plus sign in the "t" represents additionality, while its 3-degree upward tilt nods to their three layers of additionality, reinforcing their systems-based mindset.
Radically Impact-First
In the fairly polite, serious realm of impact investing, Trimtab wanted a brand expression that would help attract their fellow experimental rebels. With limited photos from diverse partners, we created a style and system taking inspiration from the off-kilter, collaged look of DIY punk flyers, while grounding elements on a grid, signaling technical rigor. The handwritten touches and earth tones are a nod to the people and planet their investors aim to uplift while helping to make the brand joyful and inviting.
To launch the new brand, we completely reimagined their investor deck and created a simple website for them to introduce themselves. The compositions reflect the nature of their work—bringing people and ideas together to build systems change. It’s a call to action to create with us and build the possibility.
Commissioned by and in collaboration with BBMG New York