Commissioned by and in collaboration with BBMG New York
Tommy For Tomorrow
Tommy Hilfiger introduces 'Tommy For Tomorrow,' an initiative focused on a sustainable and inclusive future. It emphasizes eco-friendly practices like material reuse and waste reduction, ensuring products, services, and communications are accessible to all. The visual identity features a dynamic logo in motion with five unique takes on the iconic Tommy flag, each handmade to celebrate inclusivity and sustainability. A static version combines elements from these designs. Futura Extra Bold, part of the brand guidelines, creates a strong text block next to the flag, while Editorial New adds modern, elegant headlines. The campaign features the trusted Tommy Blue and the freshly added Pop Art Red. The slogan "Tomorrow is what you make it today" encourages proactive and conscious choices, setting new standards for responsibility and representation in fashion.