Commissioned by BBDO Belgium
Smart
The idea behind this campaign was both simple and clever: with a compact car like the Smart Fortwo, finding a parking spot in the city center is a breeze. I created a magazine ad, online banners, and a social media carousel for the campaign. I used the graphic language, colors and typeface from the brand guidelines to keep everything consistent and on-brand. The design is clean and minimal, focusing on the key message without distractions. This approach highlights the convenience of the Smart Fortwo, presenting it in a stylish and effective way. Each piece of the campaign works together to clearly communicate the message and make a lasting impression.