Pune Cosmetics
For this Maastricht-based cosmetics company, I crafted the complete visual language, encompassing the logo, art direction, and all visual brand assets. I then compiled everything into a comprehensive brand book. In the local dialect, "pune" means kiss or kissing, inspiring the ✖ icon at the heart of the brand design. This icon, combined with a neutral and sophisticated color palette, forms the foundation of the brand’s aesthetic. After developing the core elements, I assembled a visual brand book, detailing guidelines for photography, interior design, tone of voice, and rules for stationery, advertisements, packaging, social media, and the website.