The Peugeot Footwear logo is created from the original Peugeot wordmark
Sneakers moodboard
Commissioned by Havas Brussels
Peugeot Footwear
For automotive brand Peugeot, we envisioned an exciting new addition to their diverse range of vehicles, which includes cars, bikes, and scooters: sneakers! Our concept introduces the 'Renaissance' sneaker, a unique creation made entirely from repurposed car parts. Named 'Renaissance,' which means 'Rebirth' in French, this sneaker embodies a fresh take on sustainable design. Its branding is inspired by the retro-styled Peugeot e-legend 504 concept car, reflecting a fusion of automotive heritage and contemporary fashion. The sneaker showcased below is a conceptual prototype, designed to echo the distinctive elements of the Clarks Trigenic Flex. This innovative concept aims to blend Peugeot’s legacy of cutting-edge design with a bold new venture into wearable technology.