Commissioned by Havas Brussels
Fair
Fair emerged from the merger of Finansol and Impact Invest Lab (iiLab), combining their expertise to become France's leading center for social impact finance. The organization now unites over 110 stakeholders, including social enterprises, banks, NGOs, and academic institutions. Each letter in the name “Fair” represents a core aspect of the organization’s mission: Financer (to finance), Accompagner(to support), Impacter (to impact), and Rassembler (to unite). For Fair’s visual identity, I used forest green and flashy mint green to create a compelling color scheme. The forest green, paired with a serif typeface, conveys trust and heritage while emphasizing values of ecology and social equality. The flashy mint green adds a fresh, contemporary edge to the brand. The design highlights the dot of the “i” and the period after the logomark, creating a perfect balance of two different elements. This balance is mirrored throughout the branding, from static visuals to dynamic iconography. The serif font adds formality and tradition, while the playful and simple graphic elements ensure a modern and engaging look, enhancing both clarity and contemporary appeal across various platforms.