Commissioned by BBDO Belgium
Basic Line
Basic Line is a budget-friendly range of high-quality parts for large machinery, developed by the TVH Group. The challenge was to craft a brand identity that not only stands out but also communicates affordability and reliability. To achieve this, I employed bold, strong typography that echoes the durability and strength of the machinery itself. This approach ensures that the brand identity is both striking and easily recognizable. The two-color scheme was chosen for its effectiveness in keeping production costs low while enhancing brand visibility. A key element of the design is the red dot in the logo, which represents a central hub for all spare parts. This simple yet versatile graphic element allows for playful integration across various visual assets, from product catalogues to marketing materials. The red dot offers multiple design possibilities, adding dynamic and engaging touches to the overall branding while reinforcing the centrality and accessibility of Basic Line's offerings.